Use:
- Support tool for the marketing department;
- Analysis of customer behaviour;
- Transparency to consumers;
Services:
- Product onboarding;
- Trusty annual licence;
- Customised interface;
- Integration with Excel sheets;
Shared data:
- 2 pilot products loaded;
- + 700 traceability events;
- + 400 hits by Qr-Code (2022)
The Felsineo Group has been operating in the food market since 1963 with Felsineo S.p.A, which, thanks to the experience gained over four generations, is synonymous with high quality mortadella. In 2016 FelsineoVeg s.r.l. was founded, specialising in the production of sliced vegetables.
The Group has been strongly committed to sustainability issues for many years, acting on environmental, economic and social aspects. This led to the desire to implement a technological solution in its strategy that could communicate to consumers the production chain and the high quality of the raw materials used in the manufacture of its food products.
"In our company, tradition and innovation run parallel tracks, with the aim of always obtaining the best product quality, through processes that are sustainable for the environment and safe for those who work there. The decision to open up to the technological innovation brought by blockchain stems from the desire to establish a relationship of complete transparency and trust with our consumers".
Arnaud Girard, Marketing Director of the Felsineo Group.
The collaboration with Trusty was born to meet these needs: to collect all the data and implement an automated system that communicates directly with their ERP. This guarantees immutability and allows the Felsineo Group to acquire a level of transparency that guarantees the consumer a healthy and high quality supply chain, monitored from the procurement of raw materials to the packaging of finished products.
Thenext step was to create a tailor-made template in line with their marketing and communication strategy. To do this, we teamed up with our IT developers and designers who, in close contact with the Group's marketing departments, created a new interface that guarantees simple and direct content usability.
Visit from your smartphone the new Trusty interface designed and developed exclusively for the Felsineo Group:
https://felsineoveg.trusty.id/gtin/7513b537-5a0b-45d2-a33c-3a9554be532f-p00000010/lot/0600610
The final result features two products, La Sciccosa FDAI and Good & Green Mopur® with Pepper, which kick off the testing phase of the project.
This phase aims to monitor the automated integration and KPIs of European consumers in the acquisition of Qr-Codes printed on product labels.
With Trusty, brands gain the ability to generate a new consumer experience by revitalising their sales channels.
To implement 🖐 Trusty in your company. contact us here.
