top
Blog Posts
 - 
#projects

The LinkTree of products leveraging the GS1 Digital Link: Trusty Resolver (RSLVR.IO)

Wait-what is LinkTree?

LinkTree is an online platform that allows you to place many buttons on a single page that link to different resources (in the form of links). LinkTree has exploded thanks to social media, in fact in more than one social platform it is possible to associate only one link (the famous link in bio) with one's profile. In this case, a platform such as LinkTree allows you to overcome this limitation by offering a page (only one link) in which there are as many buttons as there are links inserted.

GS1 Digital Link

In a world where governments, consumers, certification bodies, as well as law firms and practitioners of nonprofit organizations are demanding increasingly detailed information on sustainability, ethics and quality from the agri-food supply chains represented by the agri-food industries, it is essential to have official channels for communicating with the consumer.

Typically, companies use the website, e-commerce, social and other channels (such as articles, interviews, videos, etc.) as their preferred channel, this multitude of data, however, confuses the consumer in purchasing.

One of the most widely used solutions to engage the consumer is precisely to place links within the label in the form of QR-Codes.

In addition to this more and more regulations also allow information to be communicated through QR-Codes on packaging, see for example the environmental label, where CONAI stipulates that disposal information can also be reached through a QR-Code.

A manufacturer is therefore almost more frequently faced with the need to have to place a QR-Code on the product, and this is where very often the main doubts and problems arise. What does the QR-Code point to? How should I do it? Should I insert two of them?

These are just some of the questions that manufacturers are forced to ask themselves, and they often and frequently use the quickest solution. This is why it happens very often that their scanning leads to outdated links or websites with incomplete or irrelevant information with respect to the product.

GS1 Digital Link. Through this new standard it will be possible for the consumer to obtain a long list of more information than in the past.

In response to this confusion and to offer a solution that is scalable, standard, and able to respond to growing consumer demands GS1 introduced the GS1 Digital Link, a URL (address of a classic website) that can enable links to multiple websites. The advantage of the GS1 Digital Link that it is a standard just like Barcode and therefore once introduced on the product it can enable multiple functions (in both consumer and enterprise).

Why Trusty Resolver(rslvr.io)?

Unfortunately, the problems for a manufacturer don't end there, because each solution provider typically offers a different platform for enabling its services, so there is the company that offers its own QR-Code for the environmental label, there is the company that offers its own QR-Code for a particular certification, or those who absolutely want there to be a link to e-commerce as well.

To prevent a product from showing up with 10 QR-Codes on the packaging, we launched Trusty Resolver(rslvr.io), this service allows you to create a GS1 Digital Link and dynamically associate many links (just like with LinkTree) to a single product while avoiding non-compliance with the standard.

The main advantages of Trusty Resolver(RSLVR.IO) are:

  • Real-time updates: Through the platform you can add or delete links in real-time even after the label is printed. If you have a particular ecommerce web address today and tomorrow you want to change it, no problem, you can update the addresses without having to change the labels or have labels that link back to outdated links.
  • Use standards: The platform uses the GS1 Digital Link standard, so the QR-Code in the future can be used by all services compatible with the standard without having to print the label again.
  • Link infinite links: The platform allows you to link an infinite number of links to the product, so you can leverage rslvr.io for the environmental label, for certifications, for e-commerce, for the website, for the review portal--in short, there are endless possibilities.

What are you waiting for? To use the platform just register here.

Although Trusty already integrates all the features of GS1 Digital Link, we decided to develop the Trusty Resolver service to give all producers an easy way to use this new standard without having to print and reprint labels every time an address changes.

Search for something