Use:
- Transparencyto consumers;
- Vehicle of territorial promotion for tourism purposes;
Services:
- Onboarding ofproduct;
- Trusty Annual License
Shared data:
- 2 Registered products;
- 10+ Lots surveyed;
In Altomonte, in the province of Cosenza in Calabria, the Piro farm has been producing Il Tesoro di Alarico, a high-quality organic product, for several years now. In addition to producing an excellent extra-virgin olive oil, Alessandro Fedele's farm is committed to improving those aspects related to proper communication of the olive oil supply chain and to raising awareness of the Calabrian territory.
The extra virgin olive oil supply chain, especially organic olive oil, has always suffered numerous attacks and lacks strong credibility. Oil, unlike wine, for several years has had a marginal space in food and wine communication and appeal to consumers. The various scandals that have reached the headlines have weakened and altered the perception about Italian oil in terms of the relationship between "made in Italy and quality."
The Project: Goals and Challenges
Project Goals.
The main objective was to create a complete and transparent traceability system that could guarantee clear information to the consumer about all stages of the Alaric supply chain and the characteristics of the area.
Challenges
Alarico was looking for a solution that could reduce, in an innovative and digital way, the information gap between the company and its customers in order to ensure immediate accessibility to data and essential stages of the supply chain at any time. A thoughtful choice in order to also improve trust towards the brand and promote the territory of the Borghi di Altomonte, Cosenza and tell the legend of King Alaric, a historical figure after whom the company is named.
Results: Traceability and Sustainability
Trusty and Alaric together for extra virgin oil that is tracked and close to consumers
Thanks to the collaboration with Trusty Srl Società Benefit, Alarico has fully integrated blockchain technology with Trusty in the management of the company. The Trusty platform supports and enables the monitoring of the entire production process of Alarico brand extra virgin olive oil, thus ensuring maximum transparency and traceability. Thanks to this integration, customers' perception of the company and its products has also improved, and they see the Alarico brand as more innovative and reliable.
Extra virgin olive oil from product to vehicle for promoting tourism in Calabria
The integration of Trusty's platform for Alarico was not only a matter of traceability related to the extra virgin olive oil product but was a real operation to support territorial marketing. Through the qrcode placed on the label and to the information entered into the platform, the brand was able to passionately promote and convey to its customers the wonders of the Borghi di Altomonte, Cosenza and narrate the legend of King Alaric, a historical figure central to the territory and the company.
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