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Casa Prencipe | Italy's top organic pasta maker chooses Trusty for supply chain traceability

Use:

  • Transparency to consumers
  • Internationalization
  • Territorial promotion

Services:

  • ‍Onboarding ofproduct.
  • TrackIT Blockchain Project - ICE Agency for Made in Italy.

Shared data:

  • 8+ Registered Products;
  • 1+ Lots surveyed;

That of Domenico Prencipe and Giovanna Armillotta is a truly singular story de begins with their return to their beloved Gargano.
A company that takes its first steps by creating a truly unusual model, a kind of "barter" with the owners of abandoned land to whom they promise to manage their land without a payment but in exchange for pasta made from wheat born on those strips of land.

The response to this new model was incredible, and soon the phase began where it was the landowners who sought them out after an initial difficulty.

When the two guys start there was not yet the fashion for working with Italian wheat and organic products. Many people did not know the potential of Senatore Cappelli wheat, which was quite difficult to find. From there on they started working with supply chain contracts, as it was almost impossible to get contrast with large suppliers Italian wheat.

Casa Prencipe is an Apulian company that now produces quality pasta that can revalue an entire territory. It also does so with packaging that is 100 percent biodegradable and recyclable and has only water vapor for "waste "production.

In 2022 it received the award as the best organic pasta factory in Italy.

TrackIT Blockchain - the ICE Agency's project to protect Made in Italy.

Casa Prencipe has joined the "TrackIT Blockchain" project promoted by the ICE Agency.
The goal of the project is to offer Italian small and medium-sized companies blockchain technology to track their Made in Italy product supply chain in complete security and transparency on international markets.

Thanks to the use of the Trusty platform and the use of blockchain technology, Casa Prencipe today demonstrates that it wants to take a step forward by bringing digital innovation into the company.

A unique opportunity to get even closer to its customers by telling them in the utmost transparency about the wheat supply chain, production processes and territories that make this pasta unique.

Every data related to the supply chain and production steps is recorded on Trusty's blockchain registers, thus becoming immutable and accessible in total transparency to all customers simply by scanning a qr-code fixed on the packaging.

Using Trusty Casa Prencipe is able to build even more loyalty among its customers and convey a unique narrative of the territory from which it comes.

To implement 🖐 Trusty in your company. contact us here.

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