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Oryza food | The competitiveness of products made with organic rice from traced supply chain

Use:

  • ‍Transparencyto consumers;
  • Tool for internationalization;

Services:

  • ‍Onboarding ofproduct;
  • TrackIT Blockchain Project - ICE Agency for Made in Italy.

Shared data:

  • ‍4+Registered products;
  • 2+ Lots surveyed;

Oryza is one of those companies with a smart approach, with an international outlook and ready to follow change.
We are in Vercelli and the story of this company begins in 2002 in a historic farmhouse.
The activity began with the sale of organic rice that was produced in the rice paddies adjacent to the farmhouse, in 2016 I decide to include the production of organic cereal wafers. In 2013 came a turning point when they moved the business from the historic farmhouse to the new Tricerro plant, where they began the production of gluten-free and organic products.

Today Oryza produces cakes and galettes with vegetables such as rice, corn, and buckwheat using both proprietary brands and producing in private lable. The goal is to meet the needs of the increasing number of customers seeking organic and gluten-free products.

TrackIT Blockchain - the ICE Agency's project to protect Made in Italy.

It is precisely keeping up with change and innovation that led Oryza to join "TrackIT Blockchain. The project, promoted by the ICE Agency, aims to support Italian small and medium-sized companies in adopting blockchain technology to track, in complete security and transparency, their Made in Italy product supply chain in international markets.

By joining the TrackIT project, Oryza has introduced a tool that can strengthen the pact of loyalty and transparency towards its customers.

In fact, thanks to the use of the Trusty platform, it will now be possible to view all the data related to the supply chain steps by scanning the qr code on each package and learn more about the company's history.

To implement 🖐 Trusty in your company, contact us here.

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