Use:

• ‍Transparencyto consumers.
• Tool for internationalization

Services:

• ‍Onboarding ofproduct.
• Trusty Annual License

Shared data:

• ‍10+Registered Products
• 30+ Lots surveyed

In the heart of Italy in Abruzzo, the company Il Pastificio Zaccagni has inherited a priceless culinary treasure. With its roots going back to the pasta-making tradition of Gianfranco Zaccagni, the pasta factory has become a celebration of Italian gastronomic excellence.

In addition to creating pasta of the highest quality, the company is committed to improving transparency and communication throughout the pasta production chain. The pasta factory can count on a team that is committed to letting the world know about the uniqueness and authenticity of Italian pasta.

The pasta supply chain, like that of olive oil, often suffers from misrecognition and misunderstanding. Pasta, unlike wine, has for many years had a marginal space in food and wine communication, despite the fact that Italy is renowned for its production. Pastificio Zaccagni's goal is precisely to reestablish the link between "made in Italy" and quality, offering the world an authentic pasta with character, the result of the union of different experiences and cultures.

The Project: Goals and Challenges

Project Goals.

The main objective was to create a comprehensive and transparent traceability system based on distributed ledger technology (DLT) in this case public blockchain, capable of providing domestic and international consumers with clear information on all stages of the production chain.

Secondary objectives include the desire to build a tool to increase the perception of product quality and the guarantee of Made in Italy and territoriality in an international context.

Challenges

Pasta Zaccagni was looking for a solution that could support different supply chains and different types of products, responding incrementally to market demands and new regulations (see e.g., Environmental Label). The solution sought by the company also had to guarantee localization capabilities in different languages so as to support the internationalization and Export process of the Made in Abruzzo and Made in Italy product.

Results: Traceability and Sustainability

Trusty and Pasta Zaccagni together to ensure transparent products

Thanks to the collaboration with Trusty Srl Società Benefit, Pasta Zaccagni has fully integrated distributed ledger technology (DLT) through Trusty. The Trusty platform supports and enables the creation of digital twins for each product conveyed by the company, enabling maximum transparency in the sharing of traceability data.

Bringing Made in Italy to foreign countries

The integration of Trusty's platform for Pasta Zaccagni was not only a matter of traceability of pasta but a real operation to support internationalization.Through the QR-Code placed on the label and to the information entered in the platform, salespeople and distributors are able to verify the Italian character of the products, recognizing people and suppliers. Thanks to the multi-language features offered by the platform itself Pasta Zaccagni is able to localize content in the languages of its customers anywhere in the world.

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