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DiCristiana Rice: how to innovate a supply chain and strengthen brand identity with blockchain

Use:

  • Transparency to consumers
  • Strengthening brand identity

Services:

  • Product Onboarding
  • Trusty Annual License

Shared data:

  • 2 Registered products
  • 10+ Lots surveyed

When it comes to high-quality rice, DiCristiana is a name that immediately comes to mind. Since 2008, this renowned company has been dedicated to producing rice of excellence, offering consumers an authentic and superior culinary experience. Thanks to a deep passion for food, a dedication to excellence, and a sincere respect for nature, DiCristiana Rice has become a trusted and benchmark name in the industry.

A company that over the years has managed to combine tradition, experimentation and innovation by using cultivation methods that guarantee each grain of rice produced a superior quality. A process that goes from the moment of planting to the final processing, where every stage of the production process is carefully controlled to ensure the highest quality and preservation of the rice's unique characteristics.

The Project: Goals and Challenges

Project Goals.

The main goal was to create a comprehensive and transparent traceability system that could guarantee clear information to the consumer about all stages of the DiCristiana company's supply chain and further strengthen a company positioning on the innovation front.

Challenges

Di Cristiana was looking for a solution that could ensure greater transparency on all supply chain processes towards customers. An innovative system capable of not distorting the company's essence and coexisting in perfect harmony with the company's philosophy and modus operandi very much aimed at the natural world and the protection of the territory.

Results: Traceability and Sustainability

The DiCristiana company, through collaboration with Trusty Srl Benefit Society, has integrated blockchain technology into traceability management.

The Trusty platform today provides a fundamental help for the DiCristiana company because it enables complete and in-depth monitoring of the entire rice supply chain, also ensuring, maximum transparency to customers for all stages of traceability.

With the adoption of Trusty, the DiCristiana brand has once again managed to strengthen its market positioning and add to its brand identity. A positioning that sees the brand as a true innovator, not only on the front of cultivation techniques but also in the adoption of digital solutions for its supply chain.

To implement 🖐 Trusty in your company. contact us here.

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