Use:
- Transparencyto consumers.
- Internationalization
Services:
- Onboarding ofproduct.
- TrackIT Blockchain Project - ICE Agency for Made in Italy.
Shared data:
- 3+ Registered Products
- 4+ Lots surveyed
Italian oil is one of the "Made in Italy" products that most faces several problems and challenges, some of which include international competition and food fraud.
As Italy is one of the world's leading olive oil producers, it faces stiff competition from other producing countries. On the food fraud front: The food industry, including the olive oil industry, is prone to fraud and counterfeiting. Some producers may mix lower-quality oils with high-quality Italian olive oil or may mislabel the product as "Made in Italy." These unfair practices damage the reputation of Italian olive oil and undermine consumer confidence.
Voglia di Puglia is a company founded in 2000 by female entrepreneurs and strongly attached to the territory. In the last two years, it has become a short-chain farm as most of the products are grown on its own land.
TrackIT Blockchain - the ICE Agency's project to protect Made in Italy.
Voglia di Puglia has joined the "TrackIT Blockchain" project promoted by the ICE Agency. The project aims to support small and medium-sized Italian companies in the adoption of blockchain technology to trace, in complete security and transparency, their supply chain of Made in Italy products on international markets.
With the use of the Trusty platform, Voglia di Puglia's oil has made all the information of its supply chain accessible, conquering, even more, the trust of consumers.
By scanning Trusty's qr-code, each customer will be able to see the data relating to the entire traced supply chain of Voglia di Puglia oils.
An innovative way that allows the company to increase its credibility, both on the national and international market, guaranteeing a truly "Made in Italy" product.
To implement 🖐 Trusty in your company. contact us here.
